Concept development and event design – from idea to completed experience
At Spitze Events, we help you create events, concepts and designs that stand out. We believe that an event only becomes memorable when the idea, concept, styling and experience are connected into one whole.
Our creative team works with both creative concept development, event design and event styling – and we advise companies in hospitality concept development, where we develop strong identities for hotels, restaurants and venues.
What is concept development?
Concept development is the foundation for a successful event or a strong hospitality experience. It is the process of translating ideas into concrete concepts that have both a clear identity and a clear common thread.
At Spitze Events, we see concept development as more than just creative design. It’s about creating an experience where strategy, aesthetics and storytelling merge. When guests arrive, they shouldn’t just see a beautiful event – they should feel like they’re entering a universe that’s been thought out down to the smallest detail.
As concept development specialists, we work with:
- Creative concept development – idea development, mood boards and creative directions that give your event or venue a unique identity.
- Concept development consulting – we help you clarify how your brand or event should be experienced.
- Idea and concept development for hospitality – we create holistic experiences for hotels, restaurants and venues, where service, surroundings and visual identity go hand in hand.
A strong concept makes the experience memorable for your guests and ensures that your brand or event stands out.
Event design and event styling
A strong concept should not only exist on paper – it should be felt and experienced.
That’s why we work with professional event design and event styling, where we create the visual and sensory framework that ties your event together and makes it unforgettable.
We think in wholes and details at the same time: colors, lights, decorations, flowers and table setting play together to support your theme and create the desired atmosphere.
Each element is carefully selected so that guests experience a connection from the moment they enter until their final farewell.
Event design
We develop colors, themes, decorations and lighting that match your concept and give your event a strong identity.
Event styling
We create the atmosphere through flower arrangements, table settings, scenography and visual details that support the experience.
Corporate event styling
We strengthen your brand visually with a complete identity at everything from conferences and trade fairs to product launches and company parties.
Private events
We design atmospheric and personal universes for weddings, anniversaries and special celebrations, where every detail reflects your style.
Hospitality and hotels – concept development in practice
We are also specialists in hospitality concept development in Denmark, where we help hotels, restaurants and venues create memorable experiences. In hospitality, the guest experience is crucial, which is why we work to develop concepts where everything is connected – from interior and service to gastronomy and communication .
A strong hospitality concept can be what sets you apart from your competitors and creates guest loyalty. We help you find the unique identity that makes your brand recognizable, relevant and attractive.
Below are the services we help with, among other things:
- Hotel concept development : Create an identity that attracts guests and differentiates you from your competitors.
- Hospitality concept development : Development of completed concepts for restaurants, venues and experience places.
- Branding and storytelling : Make the experience unique from first impression to final farewell.
With us as a partner, you get an experienced concept development specialist who can take your hospitality business to the next level.
Our process – from idea to implementation
We work structured and creatively at the same time, so that your project moves safely from idea to realization:

1. Analysis and idea
We clarify your goals, desires and brand identity so we understand what you want to achieve.

2. Mood boards and creative concept development
We present possible directions, themes and visual universes that reflect your vision.

3. Design and styling
We translate the concept into concrete elements such as decorations, lights, flowers and scenography that bring your event to life.

4. Settlement and execution
We ensure that everything works in practice and that the experience matches the agreed vision to the letter.
The result is a holistic experience where concept and reality merge, and where your guests get an experience they will remember for a long time.
Why choose Spitze Events for concept development and design
When you choose Spitze Events as your partner, you get a team that combines creativity, strategy and experience. Our approach is holistic – we think about everything from the small details to the big picture, and we know that balance creates the most successful results.
- Specialists in concept development : We have experience with both small events, large conferences, hotels and complex hospitality projects.
- Creative consulting: We dare to challenge and come up with ideas that ensure that your event or business is not like everyone else’s.
- Visual strength : We work with light, colors, styling and design that gives the experience the desired atmosphere.
- Strategic understanding : We see concept development as a way to strengthen your brand, not just aesthetics.
- Comprehensive solutions : We combine concept development with event management , venue booking , event catering , cocktail catering and entertainment booking, so you get everything under one roof.
Do you want to create an experience that puts your brand at the center and is remembered by your guests?
FAQ – Frequently asked questions about concept development and event design
Concept development is the process of translating ideas into a concrete universe with a common thread. At Spitze Events, it’s about creating a cohesive design and experience that reflects your brand or vision.
Creative concept development goes a step further than traditional planning. Here we work with ideas, mood boards, storytelling and visual identity to make your event or project stand out from the crowd.
Yes. We offer professional concept development consulting, where we discuss direction, options and design with you. Together we find the concept that best matches your brand or event.
Absolutely. We have experience with concept development for hotels and hospitality in Denmark. This can be anything from visual identity and interior design to service and guest experience, where everything works together as a whole.
Idea and concept development starts with an analysis of your goals and desires. We then prepare mood boards and creative suggestions, which turn into a complete concept that can be put into practice.
Our concept development specialists are a creative team that combines design, strategy and hospitality experience. They can develop everything from events and corporate styling to complete concepts for hotels and restaurants.
Yes. We help companies with corporate event styling, ensuring that everything from conferences and product launches to company parties reflects the company’s brand and identity.
Yes, we also design concepts for weddings, anniversaries and other private celebrations. It’s about creating a personal universe where every detail reflects your style and story.
The price of concept development depends on the size of the project, its complexity and how much you want us to be involved in the process. We offer both tailor-made solutions and package solutions, so you get a result that fits your budget. Please contact us for a non-binding offer.
Are you ready to develop your next concept? Let’s have a non-binding chat about your ideas and possibilities. Contact us today and get tailored advice for your event or project.